1. FACTS INFORM BUT STORIES SELL: Most people try to influence others through facts alone, but the majority of people make high stakes decisions based on emotions and justify them with logic. Stories speak to people's emotions. Here you learn to influence mainly with stories, metaphors, comparisons, case studies.
2. MANY INFLUENCERS THINK THEY ARE USING STORIES WHEN THEY ARE NOT: A list of chronological events, for example, is not a story. There needs to be a certain kind of structure and implicit values in the story for it to be effective.
3. HIGH INTEGRITY SALES: We also teach influencing skills that are non-manipulative and that help people make quicker, wiser buying decisions that work for them.
4. PERFORMANCE ENHANCEMENT: We combine the latest research in neuroscience, biofeedback and positive psychology to help override limiting beliefs the block sales success.
5. MEASUREMENT: In addition, we believe you can't improve what you can't measure. So, we add in performance analytics and engagement tools to keep you consistently motivated.
6. REGULAR, SHORT BURSTS OF PRACTICE: Re-wiring how you perform under pressure takes practice, but the payoff is HUGE. We know that small amounts of time regularly offer the biggest long term results. That's why our system is structured that way.
7. CUSTOMIZED FOR YOU AND YOUR LEARNING STYLE: We also do an orientation with each person to ensure it's customized to your situation and to your unique learning and manifestation style.
8. DEEPER, LONGER LASTING RESULTS: There are many tools out there now to help you improve your performance as an influencer. The problem is, many just scratch the surface. Beliefs and habits of mind are actually just components of a larger subconscious STORY. MindStories are like software programs deeply embedded in the subconscious mind. If you only release one component of the story, or you only approach the story from a conscious level, it won't stick and won’t make a difference in your life.