Do you want to learn how to use fun stories in speaking and marketing? How to add humor to your speech—without being a comedian? Humor is such a powerful tool for your lectures and presentations, and you really can’t ignore it. You may not think you’re a natural, but anyone can learn how to be funny. Just follow these tips from our guest story expert, copywriter and a pioneer in the internet marketing industry Tom Antion.
Tom is an Internet Multimillionaire “guy next door” and has been a professional speaker and entertainer since 1988. He has taught more professional speakers than anyone living and is the founder of “The Great Internet Marketing Retreat Center” where people come in from all over the world to study Internet marketing in the lap of luxury.
02:19 – Why relatability is essential in telling stories and how it gives that narrative impact on listeners
05:35 – the Story Formula, straightforward approach to craft a compelling story: Problem, Intervention, and Results
08:50 – Things people should avoid when doing their stories and copywriting
11:05 – Split Story Technique: How to use this in your speeches, so nobody leaves while your talking
12:52 – The Do’s and Don’ts of Storytelling
17:15 – How to inject humor in your story even if you are not a comedian
22:00 – How to use self-effacing humor in your story without risking your credibility and authority
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