Ep 6 – EMOTIONAL MARKETING: 5 STEPS TO UNCOVER THE STORY OF YOUR BUSINESS – an Interview with Angelia Darnbrough

Angelia Darnbrough is Vancouver-based marketing strategist who has worked with various companies in the high technology and software sectors.  She brings with her 25+ years of well-established background in marketing, public relations, and People2People marketing.  She founded Pivot Point Marketing which provides comprehensive marketing strategy and services to international clients.  She is so passionate about marketing that she even takes her personal time volunteering her services for community-driven associations and organizations.

Hear from Angelia as she shares why establishing an emotional connection between products and services to their customers is very important to be successful in building your brand.  Be educated and get inspired in this episode as she also shares her proven process of People2People marketing that will make you want to take an action now and apply the principles.

“If you haven’t been making that emotional connection, now’s the time to do it.”

Angelia Darnbrough

Topics Covered:

01:28 – Angelia talks about why getting that emotional connection is very important in this digital age and how to do it
03:01 – Sharing memorable brand messages from top brands in the market and the process it takes to develop it
06:10 – Step 1: The need to understand your target audience
07:48 – Step 2: Determining the problem for your target audience
08:14 – Step 3: Describing the best solution for your target audience
08:45 – Step 4: Writing down a problem-solving statement
10:55 – Step 5: Developing a unique brand message for the organization
11:42 – Why storytelling is important
12:32 – Citing examples of how People2People process helped a business succeed
17:47 – Telling her differentiating factors from other marketing consultants
18:31 – Available resources from Angelia and how to connect with her

Resources:

 

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