If you only change this 1 mindset habit, you greatly increase your chances of doubling your income. Whether you have a job, a sideline business, or a full time business it can work. I’ll share a few examples of how shifting this one mindset habit, created a surge in income with myself and others.
1:05 – Why having even a sideline business makes the world a better place
4:30 – A simple equation to help shift your mindset
9:10 – A more effective way to approach a “no”
14:15 – 2 examples of re-writing a MindStory to become neutral to rejection
MindStory Method – Free Tutorial Video
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This is EP 76 – Double Your Income in 3 Months Through One Small Habit. In this episode I’ll share a few examples of how shifting one mindset habit, created a surge in income with myself and others. Try it yourself and see if it works. Hi, I’m Carla Rieger, and this is the MindStory Speaker Podcast.
This can work if you have a job, or a business, or both and want to open your mind to new possibilities for income streams. This isn’t about a get rich quick scheme, it’s about you changing your worldview to see possibilities that were always there, that you just didn’t see before. I will say that I do feel very strongly, especially lately, in the power of entrepreneurship and the ability to be part of a society where you are rewarded for cooperation and value creation, even if you’re just doing a business on the side. By creating value for the world, people vote for your value by paying you money. It creates a kind of freedom and empowerment in a society that’s important to the health of individuals, to the health of families and of whole nations. And there are many people I talk to who have the desire to build their own businesses, who don’t take advantage of the opportunity. And one of the things that I want to offer, for those of you who are entrepreneurs or not is that we take a moment and appreciate that you even have that opportunity. Being an entrepreneur with the ability to create any business you want and get paid for it is not something that every person has and it’s not something that many of our ancestors could even contemplate. And so the fact that we have this opportunity I think is vastly important to realize.
When you are a full or part time entrepreneur you create so many more opportunities for the people around you, for example if you hire employees or contractors, if you buy from suppliers, if you provide extra for your family, and can contribute to friends and colleagues and causes in a way you couldn’t before. Being able to put out value and serve the world and work hard at doing something you love, and being rewarded for that is truly fulfilling in expected and unexpected ways. It’s truly I think in line with what our brains are meant to do, which is innovate and evolve and create and fail and learn from that failure. It’s like the mythic journey I’ve talked about other podcasts, where you truly grow as a person in a way maybe you don’t if you aren’t challenging yourself in that way.
The most important part of any entrepreneurial endeavor where you can make more income, where there is no ceiling on your income, where you call the shots, where you are not tied into a job contract that could end at any time, is your ability to connect with those who want to give you money for the value you offer. Whether it’s a product or a service that you are offering, there’s a communication about the value that needs to happen. This is the part that mystifies and scares most people, and keeps them from engaging in these relationships of value for value. There are some bad programs in society that if someone says no to your offer, it somehow means something bad about you as a person. Yet sometimes your offer is just not the right thing, or it’s not the right timing, you haven’t explained it properly, or you’re not talking to the right type of person. So in the end, it’s simply a numbers game. I’m sure you’ve heard that before. But if you can take it away from the personal, and just see that it’s really about percentages, whereby the no’s just feel neutral to you. And this is how the equation goes. The number of offers minus the number of no’s that you get equals the number of yes’s that you get. So the number of offers that you make minus the number of no’s that you get equals the yes’s. Now, on that equation, we want to increase all three of those components. That is how we increase business. We want to increase the number of offers, which will also increase the number of no’s, which will also increase the number of yes’s if you’re doing it properly.
Now, the reason why this equation is so important when you’re thinking about business is a lot of times, people make many decisions about starting a business, or building a business based on wanting to avoid the no’s. When in fact, the successful people are actually thinking about how to increase the number of no’s that they get. Because if you avoid getting no’s, you make less offers, which ultimately decreases the number of yes’s that you get.
Then once you get your basic infrastructure in place, and are good with the equation, then you just have to scale. And scaling looks like increasing the offers, increasing the no’s, which increases the yes’s. All three of those increase incrementally until you’ve doubled your business. Now, if you’re looking at your equation and you don’t have any yes’s yet, you just have to keep tweaking your offer. So you need to make sure you’re offering food to a hungry person with money. So they need to be hungry for it and they need to have the means to pay for it. And when you get a business where you have the right offer to the right person, and then you just start increasing that equation, there’s no limit to how big you can grow. There’s no limit. So in our business at MindStory Coaching Academy. We are helping people build a career as a coach and speaker through our MindStory Method certification program. They’re hungry for a new career or to grow an existing coaching and speaking business. They’re hungry for training where they can help far more people doing what they love in a more effortless way. They want to offer even deeper value to people so they can earn a great income living anywhere and with the option of doing it online. So my person is someone who is hungry for a new career, or a sideline business, or to increase an existing business, who wants to be a performance coach, and has money to pay us for the nourishment that we have for them. And we will overdeliver and give them the best quality training that they could ever find in the world, and the way that we do that is by giving the right offer to the right person. We’re not offering coach and speaker training to people that don’t have money. We’re not offering coach and speaking training to people who aren’t interested in that. So when we find that right person and we give them the right offer, it’s a a joyful exchange of value for value. And we have perfected that offer so all we have to do is go find the people. And once we find them, we know that our offer will work because our offer is so much more valuable than the money that they’re going to pay.
So how will you know if you have the right offer? You’ll start getting yes’s. As soon as you start getting yes’s, you increase the equation. More offers, more no’s, more yes’s. You can’t skip the more no’s. If you get discouraged by the more no’s, then be kind to yourself, process the emotion, remember the game you’re playing, the equation, and go after more offers, and to you get immune to it. You just start feeling neutral about the no’s. You want people to say no to you because that’s going to increase the number of yes’s that you get.
So in summary, the main habit to change is to become neutral in your response to no’s. All it means is you just have to check if you have the right offer for the right person, then increase the equation. So why would someone say no to you? There’s only a few reasons. It’s either the wrong offer, the wrong person, or the wrong price. That’s it. But you have to figure out which it is. Are you making the wrong offer? Are you making it to the wrong person? Or is it the wrong price for the person? That’s it. Figure those out, solve for them, and then go make some more offers. Don’t complicate it. So for example, if you came to me and you said, “I don’t know Carla, if I should sign up for how to install the MindStory Method and get certified as one of your coaches and speakers. They’re hesitating, but I haven’t asked why, because I’m starting to loop on how I must be a bad and wrong person because they are not immediately saying yes. In other words, I have missed an opportunity to change someone’s life right there. What if their reason is, I don’t know if I’m good enough, what if I can’t figure it out, what if I fail, if I succeed and people don’t like me anymore. And I can tell you that in about 80% of the cases of speaking to someone, that’s what’s stopping them. So, it’s my job to help them see beyond those limiting stories about themselves, so they can see the truth, which is almost always that they are good enough, better than good enough to do anything they want. Whether it’s our MindStory Method certification or doing it another way, my opportunity right there is to help them overcome their own self doubt. But if I’m thinking about myself and doubting my own offer, and worried about my income, I will miss serving my client in that moment.
Every no is an opportunity to coach people, to help them, to learn from them. That’s why I find people who are trained coaches, also tend to be the most high integrity, magnetic kinds of marketers, because they get underneath the typical surface reasons people say they don’t want to invest. Then you can really see it’s the right fit or not. Instead, so many people give up on themselves and their potential client due to unnecessary fears. Whether they buy from you or not is not important. How much are you learning from each no? So, if you’re not making offers and getting no’s, you’re not learning anything. You’re just hiding in the corner because you’re afraid of a no. But once you recognize that no’s move you forward, you start learning from those no’s. You start learning how to overcome your client’s self-doubt about themselves. You start learning to use your coaching in the sales process for the benefit of yourself and for your client.
You may have heard this before, but discomfort and mistakes are the pathway to success. If you want to ensure you fail, keep trying to be comfortable and ensure you never make any mistakes. I know I lived like that for years, making all kinds of life decisions based on wanting to ensure I’m comfortable, never get rejected, never make mistakes, and the irony is that leads to failure. So the fear of it actually creates it. When you get rejected and you go Pfft, so what. When you make a mistake any go, okay’s been uncomfortable in the moment, but what can I learn?.. That’s when there’s a sense of personal power which inevitably magnetizes a success.
So if you aren’t good at failing, if you aren’t good at overcoming no’s, if you aren’t good at managing your mind, you are going to struggle with being successful and making money, especially if you want to make good money. You can struggle along in mediocrity and be run by those programs, but it won’t feel very fulfilling. The better you are at overcoming no’s, the more money you’re going to make, the more successful you’re going to be, the more you’re going to help people. The wonderful news is that you just stop taking it personally when someone tells you no. It helps to find the core mindstory and change that.
Let me give you an example of a wake-up call for this around me. I was asked by a large multinational organization to do a series of training programs and coaching for their salespeople. I knew one of the people on the decision-making committee. She told me they balked at asking me to make a proposal because my business was so new. But she believed in me, and talked them into it. I’d never been asked to do something quite that big before. I had many sleepless nights. I was both worried about not only getting the contract, but also worried about getting it. What if I couldn’t measure up. What if I couldn’t figure out how to fulfill on what I said I could offer? I tied myself up in knots about it, and in retrospect I see how I completely sabotaged the situation. I created a not well thought through proposal outlining what I would offer with a modest fee. I thought if I charged a low amount, that would help me get the job. They got back to me and said no.
A few months later I ran into my acquaintance on the decision-making committee. I worked up the courage to ask her why they didn’t choose me. She said because I didn’t charge enough. They interpreted that to mean I don’t value what I offer. Everyone else who made a proposal charged a lot more. In fact, they went with the person that charged them the most. What a wake-up call.
So I decided to look back on the core mindstory that would make me go into such a tizzy and undervalue my offerings in this situation. In my experience, if you can find the core story, it can unravel all kinds of subsequent stories. In other words, it changes the whole timeline. If you don’t get to the core story, sometimes it only changes things at a more shallow level. So in my case, it was a childhood story, like it usually is. That’s the time when our minds are very open, and we make these huge decisions that affect the rest of our lives unless we know how to change them. So, at 6 years old I joined Brownies, which is a precursor to girl guides. The other girls on the block were all in girl guides, because they were older than me. They were all tasked with selling cookies to raise money as Girl Guides do. I wanted to do it too, because I wanted to be included. The scout leader suggested it wasn’t a good idea for me, I was too young. But I insisted, and one day, when the scout leader was sick, the assistant Scout leader decided to give me some cookies to sell. There were awards given out to the highest sellers. At the end of the month, they tallied up everyone’s sales record. They put all the names in the list and I was at the bottom with zero sales. I was the only kid with no sales. My sales technique was – you wouldn’t want any girl guide cookies would you? Before they could answer yes or no, I ran away to the next house hoping that no one would answer the door. So, the scout leader was right, I was too young. So anytime after that and I was younger than others, less experience than others, newer to the game, I bought into that idea that I didn’t have as much value to offer, and so acted in kind.
So, the way I unraveled that story was two-fold. First, just made a list of everything I learned from that situation. How I let the scout leaders doubt about me affect my own confidence. How I didn’t give it my best effort, how I didn’t try to learn from the Girl Scouts who were doing well with sales, how I made myself bad and wrong person for being at the bottom of the leaderboard. So, I can reframe the whole situation, talk to my six-year-old self about how other people’s opinions of me don’t need to affect my confidence, that it’s okay to make mistakes, that’s how you learn, and it’s okay to not be the winner in an environment like that, I’m still a good and worthwhile person. So it’s the adult you talking to the child, just like being a good, wise parent. Writing it out between inner child and inner parent can really help it stick.
The other way is to just imagine and write out a different scenario having taken place. I am six years old, I get the cookies. I go house to house explaining the rich cocoa flavor of the chocolate Oreos, and the smooth lemon flavor of the vanilla Oreos. I even offer some samples from a box that I pre-bought. I tell them about the cause, and how their cookie money will be spent. I see them buying my cookies, thanking me profusely. As my bag of cookies gets lighter and lighter, my cash while it gets thicker and thicker. I see myself at the meeting with sales tally where my name is near the top the list. The scout leader apologizes for doubting my abilities as a salesperson at six years old. I forgive her. All is good.
Why do that? Because, the subconscious mind, where your long-term memory resides doesn’t actually know the difference between past, present and future. It’s all happening at the same time. Yes, a part of me knows that the second story is something I made up, but it’s all about how it makes you feel. I imagine myself living out the story that way and I feel confident moving forward into the future in similar situations. I can be new to a situation and still do well, and if I don’t do well I could just treated as a valuable learning experience. Does it mean I will do well in those kinds of situations every time? Maybe, maybe not. But it certainly increases the likelihood.
Here’s another example of a client of mine. He came to me feeling defeated because every time he made an offer to speak or to coach, he got rejected. I asked him to get specific. Who did he contact, what did they say. It turns out over the last six months he made three offers to speak, and four offers to coach someone. And when we went through his notes about the conversations, he didn’t outrightly get rejected by some of them, they were just hesitating. They wanted to look at other speakers, other coaches, and get back to him. But he never followed up because he didn’t want to experience that nasty emotion known as rejection.
When we explored the core mindstory that was driving his behavior, it went back to childhood experience, as it often does. He was in grade 5 and he submitted an essay to a national contest and didn’t win. He came in seventh. Seven children got up at the awards ceremony and stood in the line, and he was at the end. The first place winner was that the beginning of the line. His father made a joke about being at the end of the line. That experience made him feel embarrassed that he wasn’t chosen first.
We actually went online and looked up this contest, that was still going on. They listed the history, and we went back to the year that he submitted his essay and found out that year, 4324 school-age students submitted an essay. He was seventh out of 4324. He never thought of it that way. He didn’t win first place so he must be a loser. We looked at what he learned from the situation, again, kind of talking between inner parent and inner child. Because in this case his parent wasn’t being is empowering as he could have been, so he can re-parent himself now. So, he could have looked at the glass as half full, instead of half-empty. Also, that his father can have any opinion he wants, but that doesn’t mean it should diminish his accomplishment. He was still a winner. He came in seventh. Then he wrote out a story in which he felt proud getting his seventh place award, regardless of what anyone else said or did.
And as soon as he reframed that mindstory, it had a ripple effect after that. Over the next six months he made 73 offers to speak, and the 105 offers to coach people. Guess what happened? He got better and better at making offers, finding the right people, and of course he got a lot more yeses. In fact he was so busy, he had to start making less offers. And then he reorganize his business so he could scale, by creating systems and hiring people to help him.
So see if you can locate any childhood story where you made a decision that No’s were bad, and see if you can reframe and learn from the experience as an adult and maybe even try re-writing the story acting it out in a way you would have liked to. It can have a powerful effect on your success moving forward.
So if you’d like to learn how to install our whole MindStory Method into your coaching business see the link below for more details. We help coaches increase their income by 10K or more within 90 days by installing a 5 step system to supercharge all aspects of their business, from getting coaching results that stick to marketing your business in a way that magnetizes ideal people, to reconstructing your sense of power and purpose, to creating a business model that lets you live the lifestyle you love. See the MindStory Method link for Coaches, in the shownotes.
That’s it for today, I hope it was useful. Do hit subscribe if you want to hear about other episodes coming up, which you can do on our website MindStoryAcademy.com\podcast. and you’ll see all the ways to subscribe or, if you’re listening on YouTube, just subscribe to our channel. Until next time, I’m Carla Rieger. Thank you for listening.